Link building is not a simple part of search engine optimisation. Sites need inbound links to prosper; however, it is very important that the links are acquired in the correct fashion. Furthermore, it is essential to recall that when it comes to links, the priority has to be placed on quality. The search engines are simply not impressed by large numbers of low grade links.
In addition, users put more faith in sites which are of a high quality. If a site has a somewhat ‘spammy’ appearance, such as an obsolete links page, then discerning users might not be excessively trusting of what it has to offer. Similarly, sophisticated users are efficient at detecting sites which are ranked much more highly in the search engine results pages than they appear to warrant.
Linkbuilding.co.uk, a leading SEO link building company, works hard to deliver the best possible results for the sites of their diverse clients. Link acquisition is pivotal in their campaigns and they handle the issue with the required delicacy. While some outfits still take foolish risks when it comes to obtaining inbound links, they adhere to the clear ethical guidelines set out and maintained by Google.Poor Quality Links Fall into Various Categories:
� Links from poor quality sites which have black hat techniques applied to them are not desirable. In the sphere of search, a site is in part assessed by the nature of the company it keeps. There is a powerful neighbourhood effect, and this means that inbound links must be attracted from decent quality sites which do not feature things like cloaking, duplicate content or keyword stuffing.
� A link which is from a site that is not in a relevant sector can sometimes be regarded unfavourably by the search engines. This is understandable and it is thus important to acquire links from sites which are about pertinent topics. It may take time but patience and persistence are essential aspects of effective SEO. One caveat should be reflected on. There are authoritative sites of various types which are not sector-specific but are regarded positively by the web crawlers of the major search engines.
� Any kind of link which is purchased is a poor quality link. Google is unequivocal; link buying is beyond the pale. Links which are bought breach Google�s ethical framework and are spotted much more often than they used to be, as the world�s major search engine has got much better at stopping the activity via detection and the imposition of what can be quite swingeing search engine penalties. Unless one welcomes the prospect of being suspended from the index for several months, never be tempted to buy a link.
It is not numbers which count when it comes to getting links. High quality link building is not a quick and easy option, but it is the option which makes commercial sense. The aim should be to make a site a high quality one so that it attracts attention through its various attributes. Various techniques can be employed to help achieve this objective.