There was a time when mobile was merely an option for a website. That time is just about passed. In a year, or even just a few months, enough people will be accessing the internet from mobile devices to make it disastrous to ignore mobile browsing. For success with mobile browsing, you really need to start thinking about SEO services for mobile sites.
Mobile is changing the face of professional SEO services. It’s an exciting time for the average search engine optimisation consultant, and an exciting one for site owners as well. In many ways, mobile internet use is like the very early days of the web, when anything was possible. This does, however, make it hard to devise a mobile search engine optimisation plan.
In looking at your mobile SEO plan, there are four things you need to recognise:
1. Users have different requirements from a mobile site. There is not only the smaller screen size to account for, but the circumstances in which mobile internet is accessed. Mobile internet access happens in a busier environment, with more distractions, meaning that your message has to be simpler to access than ever. This makes your design and your content even more important.
2. People search differently on mobile search engines. Search is completely different for mobile internet, at least for the moment. While Google’s Android may have got the search engine giant a good foothold, at the moment you need to be aware of multiple search engines. You can talk to us at SEO Consult about search engine optimisation services for mobile.
3. Mobile internet users behave differently. Your target market may not react the way you’re used to.
4. Mobile sites must be built differently once you take SEO into mind. SEO is an extra complication for mobile browsing, one mobile site designers are still coming to terms with.
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