Link building is an essential part of a search engine optimisation strategy. It can be a challenging part of SEO and looking for high quality, relevant links can be frustrating at times. It can be tempting to opt for a quick-fix solution or go for quantity rather than quality.
If a company starts to focus on volume or they realise that over time the link profile on a site is beginning to appear quite ‘spammy’, it is important they don’t panic. A company should simply stand back and review their SEO priorities once more. If they have developed some suboptimal link building strategies then they stop immediately and delete any links created as a result.
If a company is unfortunate enough to have received a penalty from Google, they should take the time to analyse what could be causing the problem and should delete any bad links. Subsequently, they should submit a re-inclusion request to Google and demonstrate that the culprit links have been removed. As a result, they should implement a new link building strategy.
Throughout an SEO life a company will undoubtedly stumble across the odd SEO company that claims to have a magic formula for creating masses of links that will send a site soaring to the top of the search results pages. However, it is important they always remember that there is no secret method of creating high quality back links. A company simply needs to be industrious and creative. Any quick fix link building solutions are likely to be from low quality sources again increasing the chances of being penalised by Google.
A reputable SEO company that specialises in link building services can aim to improve a page rank on the SERPs and help create online exposure. They should also be able to provide high quality copywriting services to ensure links from high quality content, articles and blogs.