Social media campaigns are often thrust upon site owners who really don’t need them. Small local businesses, whose main concern is appearing in a local search, often just don’t have the time to invest in a social media campaign, and fail to obtain the full benefit as a consequence. There are, however, reasons other than basic SEO to engage in social media as part of your local SEO campaign.
Social media is increasingly being used as a general marketing platform. You yourself have probably noticed various businesses in your area sporting signs saying ‘follow us on Twitter’ or ‘check us out on Facebook.’ Social media has become not just a handy tool for regional SEO, but for real-world regional marketing as well.
The main benefit in this kind of social media campaign is direct communication with existing customers. Unlike the aims of social media for SEO, social media for small business focuses on staying in touch with an existing audience, offering discounts, announcing news and building loyalty. If done well, such a campaign should still help your website.
There are advantages to be had through pursuing social media campaigns for local SEO, and you can discuss this with our experts at SEO Consult. The SEO benefits, though, are not the major benefits a small business should be focussing on. Considering the time investment required to generate enough interest in social profiles for an SEO benefit, small businesses really do need another reason to look into social media. Luckily, there is a very tangible one.
As more and more people turn to the internet for everyday information, local search engine optimisation is becoming more important to the running of a regional business. When talking to companies about local SEO services, it’s important to keep in mind the practical implications of your SEO moves. Not all profitable roads lead directly back to Google.