Make error pages an opportunity

Error pages can be a common issue when managing a website. The SEO services used may sometimes stumble when a simple error on the site prevents the loading of a page or the browser fails to connect to the server. For the user this can be very frustrating and often they are presented with an error message.

One of the most common reasons for an error page is if a webpage has been removed. In its place users will be presented with ‘Error 404: Page Not Found’. This can cause confusion and annoyance. Using this form of error message is not just predictable and boring but it can damage your rankings as you lose users.

You will never stop errors happening but you can ensure that your users are not forced to see a boring, white void of an error page. These types of error pages do nothing but create a negative impression of your company and website and visitors to your site will often be left with no apology or explanation feeling frustrated and disappointed.

To prevent this bad feeling, tailor your 404 pages so they are more agreeable to your visitors. By adapting an error page you can use it as an opportunity to engage with them so that they are more likely to continue on to another page. Incorporate a design that is in sync with the rest of the website or use something completely unique. Change the content to provide an explanation and a link to another suitable page.

Tailoring your error pages will support your search engine optimization services rather than hinder them. Although it won’t boost your SEO results it will ensure you don’t lose your visitors before they’ve had a chance to explore the website. At www.searchengineoptimization.co.uk we offer a wide range of SEO services including advice on how to limit bounce rates.