As a very rough estimate, you should expect around 50% of users to arrive at your website via search engine query. The figure could be much higher, and it means that search engines account for a big portion of the traffic that comes to your site. Where does the rest come from? Well many users will arrive on your pages as a result of inbound links and that’s one major reason why their importance shouldn’t be underestimated.
Another is that every SEO professional will tell you that they’re vital for sites to get good places on search results pages. We’ve put together a list of 10 super strategies that will help you get more from your links, increase the number of links you have, and also avoid some common mistakes.
Blogs
As someone with an interest in website optimisation you’re probably aware of the many benefits of having a blog on your web page.Not only does it enable you to consistently and regularly introduce fresh content to your site that search engines want to see,but also it provides excellent opportunities for increasing the number of links to your site.If you’re clever enough to feature some really good content in your blog, there’s a good chance that your content will spread.If the blog enters a directory it’ll take with it links any links back to your site that are included.
.edu Links
Remember that for the purposes of website optimisation most professionals suggest you pay close attention to the quality of your links. These days it seems like its quality and not quantity that matters to search engines when it comes to links, and for good reason. Links have been abused for too long as ways of achieving undeservedly high ranking for sites that don’t deserve it. One good link is now worth more than many bad ones and as you might have guessed, .edu (education) or .ac (academic) links are among the best to have, along with .com and .co.uk for example.
Social Networks
Let’s face it, they are taking over the world and you’d need to be blind not to see boundless potential in social media sites for improving your e-business. A free SEO analysis will reveal many useful ways you can employ social media to your advantage, and you can easily get advice on social media optimisation. What should be apparent from a quick look at sites like Facebook is that they’re an ideal place for links. Indeed they seem designed with links in mind. Get ahead by getting involved. Who wants to be friends with your product?
Create Content to Be Posted on Other Sites
This is a great way of getting links. With quality in mind, you can choose where links to your site come from by finding sites which allow you to post material on their pages. One excellent example is Squidoo.com. For the benefit of your site’s reputation, you should make sure that whatever you post is of a high standard in terms of quality. It is best if it isn’t obviously there for linking purposes of course.Be Generous When It Comes to Linking to Other Good Sites from Your Own
You’ll find that people appreciate it if you link to them. They might link to you in return!
Join Some Forums
Forums offer a great opportunity to join discussions and raise your profile. Not only that, they’re very useful for linking back to your site. Whether you choose to link back to your home page or to other pages within your site for specific material, it’s going to give the search engines more roads down which to travel to reach your pages and show them increase your popularity. This is good for page rank and, of course, for bringing users to your content. The same can be said of comments you leave on other blogs. They too can provide a vehicle for linking back to your site. Comments left on blogs also give you the chance to express your corporate identity and get known.
We hope you’ll benefit from our six super strategies. If nothing else, we hope they’ll give you an idea of the potential that exists for you to find new and interesting ways of getting good electronic links to your pages. It’s not something you have little or no control over. In fact, it’s entirely up to you to make your site worthy of all the attention.