Why are Pop Up Shops so popular? Surely the cost of renting a retail space and creating a unique retail design for such a short period of time is far beyond the amount of money such a venture is likely to bring in?
Well, the chances are that they will indeed yield good returns. More often than not, if a retail space is empty, the companies can get it at a hugely reduced price since it will bring both good publicity to the space and also simply because it is better to get a small amount of money than none at all.
The retail design itself can also be cost-effective rather than simply an act of throwing money away. Testing out new design ideas in a smaller space and gauging reaction will almost certainly be a better way of refining future designs than risking such a move in much bigger store. Not only that, but the design can also incorporate all manner of other design aspects you may well be able to get for free for such a short time, whether that be art work, or other designs that people want to show off to the world.
Pop Up Shops can also be used to sell exclusive additions to a collection. The fact that they are around for such a short time will instil a sense of exclusivity instantly within a collective conscience and in turn will mean that those exclusive, highly priced items that may take a long time to shift in a normal store can fly off the shelves in a couple of days and in the process create a huge amount of publicity and buzz about the brand.
So whether you want to test potential products, shift something exclusive or just test out new looks and brand designs, then doing so this way will not only be cost-effective, but also create as much publicity as a multi-million pound advertising campaign and, when done right, won’t cost much at all in the process.