Shopper behaviour is changing. Traditionally shoppers used to leave home with a shopping list and stick to the items they had written down on that list. Over time this has changed. These days far more decisions are made in store. And not just in store but at the point of purchase.
This makes trade marketing extremely important. Merchandising and point of sale display now have a huge bearing on influencing shopper behaviour. In fact data seems to suggest that as much as 40% of all purchasing decisions are made at the point of purchase. Which is quite incredible when you think about it.
Any manufacturer and supplier looking to promote their brand effectively needs to be aware of this behavioural trend and they need an effective retail display otherwise they will miss out on sale after sale. So how best to go about creating eye catching and engaging point of sale display? Is it best to use posters, or promotions or display stands? All of this can be something of a mystery. Which is where Green Room Retail come in. They are experts in retail display and can work with any company or organisation to increase brand awareness and sales with more effective and targeted shopper marketing.
With so much being spent at the point of sale, no company can afford to ignore this aspect of shopper behaviour. It’s presents enormous challenges, but enormous opportunities. Opportunities that Green Room Retail can help a brand capitalise on.It’s all about analysing the shopper and getting into the mindset of how they behave in store. With hard evidence and data, effective in store campaigns can be designed to compete with other brands for attention at the point of sale. Any organisation that serious about improving their shopper marketing should be working with Green Room Retail to boost their visibility in store.