The retail design of any store is massively important. For those stores whose biggest selling point is that they can produce clothes at an unimaginably low price, there is a chance that good retail design will simply get in the way of the hordes of people throwing each other out of the way to get to the cheapest clothes, but for everyone else, the retailers who pride themselves on quality and reverence, the layout of the shop can be make or break.
From the very first displays at the entrance which will create a lasting impression on consumers to the way that lighting helps set the right mood and encourages purchasing, having a coherent retail display system will not only help customers but help you too.Not only will the right retail display make customers want to buy your products, but they will also help you keep your store in order and looking just the way you want and need it to look.
Not only do you need strong branded colours, but ones that bring warmth and put people at ease. The right displays will ensure customers can not only find what they need, but also will logically lead the customer from one item to the next. The two together should create the perfect atmosphere. Obviously, the atmosphere you wish to create will vary depending on what you are selling, but ensuring you do your research and hire the right company to design your space is essential if you want to maximise not only the people who come into your shop, but also the amount who want to return.
In some ways, design may be even more important than product. The right design is creating an image, a brand with which the products you sell are associated, and therefore as long as you have things worth selling, people will find themselves returning to you time and time again.