At one time or another, all website owners are new to search engine optimisation and link building. When a site is first launched it is an exciting time, but that can soon turn to frustration if the traffic levels are low. In general, following basic link building strategies will build a strong foundation for good rankings but whatever methods are chosen link building should be done naturally. This approach is essential for success.
Just what is a natural link building campaign? Well, an unnatural way of getting links would be if you managed to acquire 50,000 links over 20 days. Natural link building is when you successfully achieve a slow trickle which builds gradually over time. You can support this by varying the anchor text and adding long tail versions of key phrases and words. Add links into other webpages in addition to the homepage. This will ensure you have a strong natural link building campaign.
There are two types of link that you need to acquire for the site – external links and internal links. They are both significant and will improve your search engine rankings. There are different ways you can create a link building campaign. Adding a blog section to your site is one great method. Google adores new content and internal links. By adding a blog you can keep content updated regularly. It’s easily done and then add a blog daily which links back to your homepage and other significant pages using anchor text rich in keywords. Also link out to websites that are relevant. You could also add images, polls or videos to add interest.
You can also link into local and national organisations. Most cities and towns have a local chamber of commerce. Joining one is a good way to gain a high quality link to your website and also opens up networking channels with other companies.
At www.linkbuilding.co.uk we can help formulate winning link building strategies for your business.
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