The way people shop is changing. Less and less decisions are made at home. People don’t go out with a set shopping list. They make more and more shopping decisions on the fly, often at the point of sale. Shoppers are in store to take action. They are in a mood to act decisively. So it makes sense to market to them at this point. The point they are ready to become buyers.
Every business needs to be promoting products and offers in store. If not then they are missing out on a vital promotional opportunity. Or maybe displays are there, but are ineffective and not making an impression on the shopper in store.
Either way it’s essential to get this rectified. And it doesn’t take much. The devil is in the detail. Like better leaflet holders for example. Or more prominent display stands. Sounds simple enough, but how to execute this type of in store marketing and promotion effectively? By finding a trusted partner, who are experts in this field. Like POS Acrylics.
They help all sorts of different businesses improve their in store displays and make more of an impression with shoppers at point of sale. Where, believe it or not, shoppers now make around 40% of their final purchasing decisions. Any business that craves success needs to capitalise on this sea change in shopper behaviour. The old ways of marketing and promotion simply aren’t effective anymore.
Eye catching leaflet holders and display stands fire the imagination of shoppers. Perhaps encouraging them to switch brands or at least consider an offer or promotion for another time. POS Acrylics know what inspires shoppers rather than frustrates them at the point of purchase. With POS Acrylics on board get ready to take business onto the next level with increased sales revenues and greater recognition. All from improved point of sales displays.