What's Hot

    How Gen-Z Likes To Invest?

    New York Court Divorce FAQs

    Does Using Franchise CRM Software Really Accomplish Anything?

    Facebook Twitter Instagram
    Facebook Instagram
    Dir Book
    • Home
    • Business

      How Gen-Z Likes To Invest?

      February 8, 2023

      Does Using Franchise CRM Software Really Accomplish Anything?

      December 20, 2022

      Tips To Find The Best Review Management Software?

      October 11, 2022

      2 Companies That Prove Recycling Can Be Profitable

      September 27, 2022

      Five Questions To Ask Your Potential Full Service Amazon Marketing Agency?

      August 12, 2022
    • Internet
    • Education
    • SEO
    • About
    • Contact
    Dir Book
    Home»Computers»Software»Firms increasingly focussing on web promotion
    Software

    Firms increasingly focussing on web promotion

    AngelineBy Angeline2 Mins Read
    Facebook Twitter

    These days, market intelligence and internet monitoring are two major aspects of business. This is no surprise. Competition between many firms is becoming increasingly intense and enterprises are desperate to outmanoeuvre one another. Also, the use of the web among consumers is growing and now cyberspace represents a major opportunity for trading and interacting with customers.

    New research from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) suggests companies’ engagement with the internet is expanding yet further. The firms found that over the course of last year, organisations in the UK spent more than £4 billion on web advertising. Indeed, the figure, which was £4.097 billion, represented growth of £12.8 per cent compared with the previous 12-month period.Of course, firms that shelled out on such marketing may well be eager to engage in internet monitoring and other forms of market intelligence to see how successful their efforts were.

    Meanwhile, the IAB and PwC revealed that the total spending on advertising in 2010 was £16.6 billion. This means the proportion of marketing budgets taken up by online activities was around a quarter, which was up from 23 per cent in 2009.
    According to those behind the study, the statistics show that, despite the economic problems being felt in Britain, online advertising is doing well. They added that marketers are using online channels to raise the profiles of businesses.

    Responding to the findings, chief executive officer of the IAB Guy Phillipson said: “Major brands restored their advertising budgets in 2010 and online was a big winner.”He went on to state: “The power of online to build brands is clearly reflected in the spectacular growth of display, thanks to the popularity of social media and video formats. And with mobile advertising finally coming of age, marketers are enjoying an incredible array of digital opportunities.”

    Related posts:

    1. Engaging Advertising Through Digital Displays
    2. Helping to maximise your technology
    3. Knowing When to Improve Your Computer Systems
    4. Software Development Beyond its Latitude
    Share. Facebook Twitter

    Related Posts

    Software Development Beyond its Latitude

    Injuries of Hackers

    Comments are closed.

    • Latest Post

    How Gen-Z Likes To Invest?

    New York Court Divorce FAQs

    Does Using Franchise CRM Software Really Accomplish Anything?

    Tips To Find The Best Review Management Software?

    Follow On Instagram

    [instagram-feed showheader=false followcolor=#bb8100 num=9 cols=3 showbutton=false]

    RSS Blog Feed
    • Will the next iPhone charge wirelessly?
    • How 'America First' could turn into to 'India First'
    • Mexico ready to retaliate by hurting US farmers
    • Stocks hit record again. Is Trump the reason?
    • Apple stock nears record high
    About Me

    I’m Angeline (P.S. my friends call me Angie), a DIY and home interior obsessed US girl, and keen lover of travel, fashion, love and Italian food.I love travelling, enjoying amazing food and wine and style of all kinds. This is my happy place and really a creative corner of the world to share my simple, complex, entertaining and inexpensive projects, colourful lifestyle, budget travels ideas.

    Facebook Instagram
    Services
    • Construction and Maintenance
    • Consumer Goods and Services
    • Communications
    • Computers
    • Internet
    Coverage
    • Transportation and Logistics
    • safety and security
    • Software
    • Mobile-Cell-Phone
    • Business Services

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

      Copyright © 2006-2021 Dir Book.

      Type above and press Enter to search. Press Esc to cancel.