Computer graphics are now being used more than ever before to advertise businesses. Keep an eye out when you are walking or driving around and you will see shop windows featuring digital signage or a video wall and even giant screens acting as digital billboards, such as those in Liverpool, London and Birmingham. Although digital billboards have received criticism, the general reasoning is because they are too distracting – motorists are too busy watching the giant media screen instead of focusing on the road. So while roadside digital displays might not be the best idea, this just goes to show that if you display interactive information on a screen, people will look at it!
Video capture hardware and software is used to create the images that are displayed on screens, allowing users to mix video images from a number of different sources with data and computer graphics. Datapath are innovative world leaders in video capture hardware and video wall and multi screen displays. Set up in 1982, they soon realised the functional potential of multi screen displays for traders in the stock market in the 1990s and continued to expand from there. Nowadays, of course, digital displays are an extremely popular advertising and marketing tool. Not only do they allow businesses to display attractive images and videos, but the content can also be updated and changed quickly and easily to match what you are trying to promote. For retailers, this might be a particular special offer that you want to advertise to your customers, or for educational establishments and other types of businesses it might be an interactive presentation that you want to show at a convention or other meeting. Digital signage displays can also be controlled from one main base, making them an extremely versatile tool for modern advertising needs.
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