It can be quite hard to make sure you are advertising to the right demographic. No matter how hard you try, the chances are there will be far more people seeing your name that aren’t interested in what you do than are. Therefore, the majority of advertising has a huge amount of waste associated with it. And yet, the results still show that such advertising campaigns with a low hit rate still tend to at least recoup the money they cost.
So imagine how much more cost-effective advertising would be if you could target an audience far more specifically.
Well, there are ways to do just that. One such way is through the power of linked television networks. For some this may be using the channels pumped into student unions whilst for others it may well be using one of the many other linked networks all over the country. This type of small business marketing helps you to target a far more specific group of people.
For instance, using link networks in motorway service stations you could easily target those drivers who cover long distances whilst the leisure and healthcare industries also have their own specific small business advertising network. Being able to specifically advertise to those people taking part in sports will mean that you can ensure that almost everyone who sees your name will have some level of interest rather than sending thousands of leaflets out and seeing just a few actually have any interest.
Small business marketing is in some ways the hardest to get right since a small business advertising budget will have to be far more focussed that that of a multinational company. However, by targeting your market specifically, you may be surprised by just how much you could save, whilst seeing profits rise in equal measures.