Small business marketing is very different to the type of promotion that bigger industry players engage in. A small business might have a niche product or concentrate solely on raising awareness in the local area, unless they have plans to strike it big and expand rapidly. However, one step at a time.
What works for big business often isn’t relevant to smaller companies. Plus obviously budgets are a lot smaller. There might not even be a dedicated marketing budget. Just a bit of spare cash from time to time that can be invested in advertising and promotion.
Of course every business is interested in reach and return on investment when it comes to advertising. Small businesses even more so. When cash is so tight, there simply isn’t any margin for error. Marketing campaigns have to generate leads and sales. Otherwise it’s a total financial disaster. It’s not like small businesses can afford to write that money off and go back to the drawing board.
Small business advertising has to be right first time around. Any business looking to launch a campaign should seek out a trusted marketing partner to help them achieve their promotional goals. Like Link Local. They offer small business marketing opportunities in the form of advertising at key locations. Like garage forecourts and doctors surgeries for example. The kind of places that local people visit. A small business advertising campaign tapping into local markets in this way can improve visibility and reach new customers. These are locations where people will stop and notice adverts on screens as they wait for their appointment or to pay for their fuel.
With the right advert any small business could dramatically improve sales and raise awareness of their offering. Many businesses assume, wrongly, that advertising in this way is expensive. It’s actually incredibly cost effective.