Where do people stop and pay attention to screens and billboards? Usually when they are waiting for something. Take the petrol station for example. Anyone queuing up to pay for petrol will be scanning around the forecourt and shop. This is a great time to catch people with marketing messages. Link Local specialise in this form of forecourt advertising.
Businesses can advertise their products and services on digital screens and catch potential customers when they have a minute or two on their hands. It’s at moments like these that prospects are most likely to notice and absorb marketing messages.This principle extends beyond forecourt advertising and can be applied in numerous other situations that are similar. Take a trip to the doctor’s surgery for example. Only the very fortunate get seen on time. The rest of us often have to wait for hours with very little to do other than read some tatty old magazines. Again this is a great chance to slip in some clever local advertising. With a captive audience, local businesses can promote themselves in an unobtrusive but effective way. Anything to break up the tedium of sitting in the waiting room!
Digital screen advertising sounds like it should be an expensive option. It sounds ambitious and even a little glamorous compared to say a leaflet drop. However, it’s surprisingly affordable, not to mention effective. It really does get results. Any local business looking to kick start a promotion or sale, or indeed just build greater awareness and visibility with customers, should think about getting in touch with Link Local to discuss how digital screen advertising could work for them. There’s plenty of down time during the day. Even if it only lasts for a few minutes, and that’s enough time to fill it with effective marketing messages. Marketing messages can lead to new enquiries and sales.