Increasing Global Presence

When you want to increase potential sales, the best way to do it is to increase your marketplace presence. Whether that involves an increase in marketing or a more proactive stance on events such as exhibitions and the like, the old adage still rings true that you have to spend money to make money.

However, the amount you spend has to be proportionate and with modern technology the ability to expand is almost infinite. So how do you know how much money to put in, and where to spend it when trying to increase your presence? One major benefit of the internet is that now even the smallest of companies can look to source custom from anywhere in the world. Suddenly you don’t have to be a multinational company to appeal to anyone in any continent, but instead you simply need to be able to be found.

When looking to increase presence, it may well be far more cost effective for companies to try to simply be more easy to search for online all over the world than by trying to spend huge amounts of money focussing their marketing on one area. Trying to recoup costs in one area will be much harder than spending less money but being discoverable anywhere in the world.

To increase global presence, and in turn increase profit (which can in turn lead to a more measured approach to upping major advertising and the like), there are three major steps to take. The first is search engine optimisation, the second, translation and the third, telephone answering.

Having people able to find you is a major first step and having them able to find you in their own language is equally as important. The telephone answering may seem more cryptic. However, unless you want to spend huge amounts of money becoming a 24 hour business, once you ‘go global’ people will need to be able to reach you all day and night and telephone answering services let you achieve that. Telephone answering services will also be extremely cost-effective and allow you to become a global company with very few overheads.