A website is like a shop on a dead end street so building up traffic to come to your shop is most important. Below are 5 points that may help you build and market a better website.
1. Adequate yet professional layout and design.
If you’re starting out you have the chance to understand how websites are created and you’ll be much more apt to make future and ongoing changes yourself. You’ll be able to continually enhance the site as your skills and knowledge increase.
A fast cheap yet professional website should be the first goal. The website needs to be able to be viewed properly in a variety of browsers especially Firefox and have no dead links.
2. With domain names and hosting don’t commit to anything long term that depends on your website’s success.
Websites come and go. What might be a good idea now might lead to an even better idea next week? The new idea might require a completely different approach.
If you buy a dot com name for under 10 and a hosting plan for under 5 a month then it is no big deal to shut everything down if a. things don’t work out or
b. You come across a better opportunity.
It’s almost a prerequisite to fail yourself to success when it comes to creating your own websites. Start off small and simple and expand out as your skills increase.
3. Make sure your website is properly optimized for search engines.
This means having the correct meta tags in the head of the page HTML coding.
Creating meta tags based on your keywords can be done free online in a matter of seconds.
4. Make sure your copywriting is of the highest standard and makes perfect sense to readers.
If you’re not confident about having the ability to write copy that is going to convert a visitor into a buyer then I suggest you read up on what constitutes good copywriting and/or employ the services of a professional content writing agency.
5. Marketing your website.
It really depends on the nature of your product and what you feel is best but always start off small and test your way to bigger and better things.
Learning about how to build a website also means learning how to take good photographs and inserting them into your web pages. Again any computer techy can show you this in a matter of minutes.
A successful website (for most of us at least) is one that attracts qualified visitors to a quality product NOT one that has spectacular flash or gif animations.