The Simplest Promotion

That old idiom that bigger is better still rings in the minds of many of us. However, this idea harks back to the excess and drive that the 80s brought and simply isn’t quite so true today. In fact, when you think about it, more and more we are looking for the very smallest things to be the best, and in today’s technologically focussed world, the smaller something is, the better we view it.

So is smaller, better? Ultimately, neither view is right when it comes to business, but instead, the best will be what is most effective. So, when it comes to promotion it is best not to go in with preconceived ideas, but instead work out what will be best overall.

For example, where promotion is concerned, keeping things simple can both lower costs and raise effectiveness in equal measures. Items such as button badges for instance can be a very cheap way of getting your name seen, and in turn letting others do your promotion for you.

If you can make items such as badges or stickers interesting and unique enough you can probably find thousands for the price of a single local advert and in turn get your name out to far more people. Badges will also be around for far longer than a newspaper or radio advert will be, meaning that the money you invest will simply keep on giving.

Whilst button badges will be a great way to get your name seen, there are any number of other simple ideas you can use as well from cost-effective promotional items to organising interesting events.

Consumers are getting tired of forceful or gimmick-laden advertising and the more simple you can make your promotion, as long as it remains appealing, the more effective it may well be.