Shoppers can be an unpredictable bunch. But that doesn’t mean in store marketing and merchandising is guesswork. It’s possible to analyse trends and behaviour up to a point, which is a vital part of trade marketing. Designing campaigns that really work and influence shoppers is big business. Why? Because around 40% of shopping decisions are made in store.
In fact it’s even more specific than that. These decisions are made in store at the point of purchase.Of course companies are aware of this so compete fiercely with one another for the attention of the shopper. This is big business. Having effective point of sale display can have a huge influence on improving market share or boosting sales.
But how best to achieve this. What works and what doesn’t. Special offers? Posters? Pop up displays? Who knows? Green Room Retail that’s who. They work tirelessly to analyse shopper behaviour and work with all sorts of organisations to improve visibility at point of purchase. Where the shopper now makes more decisions than ever before.
Most people have encountered point of sale displays. If not today, then almost certainly in the last week or so. Without realising it, those displays have influenced purchasing decisions. Often in a subconscious way. How were they positioned? What was the theme? Did the copy stand out? Green Room Retail work alongside their customers to maximise the opportunities that sort of shopper marketing presents.
And in this day and age, that kind of a service is a must have rather than a nice to have. Get it wrong and other companies and brands will be cashing in.Green Room Retail are always keen to discuss new projects and come up with creative ideas to stay one step ahead of the pack. It’s all about return on investment. Shopper marketing that works, thanks to a blend of imagination and science.