Most property vendors consider the fees and valuation to be the most important factors when choosing estate agents. This is not necessarily the case however. Questioning their experience, checking credentials and ensuring they deliver a good service are other key factors to consider.
Increasingly, ensuring they market properties on property websites is important. More and more buyers check on the internet first of all, compiling a short list. As such, the best estate agents will use the services of Rightmove and Primelocation and similar websites, to ensure a property is marketed to the widest audience.
However, it is also important to check that they are using these websites in the right way. With this in mind, it is worth looking at the properties each agent already has on these sites. One thing to look for is the use of good photos; people are far more likely to look at an advert with pictures.
The extent of the property description is also important, where every base should be covered. How these descriptions are written is important too. Basic spelling and grammatical errors can be off putting to buyers, who associate them with a lackadaisical approach on the part of the agent.
These property websites also have a great selection of tools that estate agents in the UK can use. They allow interest in a property to be registered quickly, mailing lists to be automatically compiled and offer a breakdown of interest in the property.
This analysis, allows an agent to see how well a property performs, regards the hits a page is getting. This can in turn help them target and amend their marketing strategy. This information should also be provided to the seller and, if not offered it, should certainly be asked for.
Another website helping to make the right decision over which agent to use is Meet My Agent. Here, we allow sellers and landlords to leave honest estate agent reviews and rate how well, or badly, they performed through the process.
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