Twitter is now one of the most powerful platforms for social media marketing and is used widely by businesses to release important information to their audiences. Everyone from government MPs to celebrities to industry gurus are using Twitter to share their views and thoughts with this online community. The live updates that are used by Twitter have made it an invaluable resource for people looking for breaking news about events and current affairs.
There is no longer a need to wait until mainstream journalists read through the daily news. Every day people are ‘tweeting’ about things taking place in front of them before they hit the main press. Joe Bloggs has become today’s on the street journalist.
Given Twitter’s phenomenal success there have been an explosion of Twitter add-ons and new social media sites. For website optimisation the implications of this must be understood and social media marketing should be incorporated into any internet marketing plan. Here are some Twitter features that could help SEO campaigns:
Twitter search You can use Twitter search within Twitter and search for the most recent Tweets. Twitter search will also allow you to identify keywords and search on Tweets that are relative to them. You can access all the breaking news across many industries.
Twitter Trends Another way of finding out what the Twitter community is tweeting about is to look at Twitter Trends. Trends can be found on the Twitter homepage or on the sidebar where topics are listed. Trending topics will again provide a snapshot of the hottest topics at a particular time.
Again for SEO purposes you can find the most frequently used keywords by scrolling down at the top of trending topics. Again you’ll have access to all the key new stories which is great for inspiration for your content writing.
At www.searchengineoptimization.co.uk we provide help with all aspects of SMM.
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