Does marketing work on Twitter?

Among all the discussion by SMM pros of the use of Twitter for social media marketing, one question is usually conspicuously absent. That question is whether marketing actually works on Twitter at all.The answer is a qualified ‘yes.’ Yes, marketing through Twitter has worked wonders for many businesses.

However, it’s not so much a case of whether Twitter will work for you as whether you’ll go well in Twitter. With the specific audience trends and behaviours the site has, Twitter is quite unlike any marketing avenue most business owners are familiar with. Not all businesses work well with Twitter. It’s a peculiar medium, and there are some provisos.

1. Be certain it’s for you. Twitter doesn’t attract all kinds of users, and it doesn’t achieve all marketing outcomes. Talk to us at Click Consult about whether your target market is likely to respond well to contact through Twitter. Researching before you begin your campaign is absolutely vital.

2. Dedicate yourself. It’s a complete waste of time to only use Twitter for three months. Unlike many other marketing initiatives, social media marketing requires a long-term commitment for a long-term outcome. If you plan to just dip into Twitter and see how you go, don’t bother.

A couple of years ago, the top 10% of Twitter users were responsible for 90% of tweets. This made the site particularly attractive to business, as it appeared to be a vastly underused resource. What businesses didn’t understand was that this statistic was an indication of how hard Twitter was to get into. What social media management services understand today is that Twitter only works as a marketing avenue when circumstances are right.The marketing problems with Twitter are typical of the obstacles present in all social media. The main mistake being made by businesses is a lack of research. If you want to succeed on Twitter, understand it first.