Article marketing – the SEO benefits

The techniques involved in search engine optimisation fall into two broad areas: “on-page” and “off-page”. “On-page” techniques are concerned with fine-tuning onsite content, including such things as page titles, site structure, navigation, internal linking and use of language.“Off-page” techniques, on the other hand, are all concerned with promoting a website in areas outside of that website: for example, AdWords used for search engine sponsored links, or link building.

Another off-page technique is article marketing. Article marketing involves writing a sequence of highly relevant articles on a subject closely related to a given website. These articles are then published to carefully selected portals and directories, ensuring they get maximum attention from the search engines.It is customary for companies with large, business-critical websites to contract the services of an SEO services company which offers SEO article writing and marketing as a service.

There are numerous benefits to SEO articles:
-The number of reputable backlinks to your sites is increased (one-way links are valued more highly by search engines than reciprocal links).

-With articles being published regularly and frequently your site is continually kept in the radar of the major search engines, and is therefore more likely to maintain, or increase its page rankings.

-The articles, if written professionally, will be populated with just the right keywords, with just the right frequency, to optimise your search result page rankings.

Indeed, a quick trawl through any recent search engine optimisation news articles, will confirm that article marketing is an increasingly popular SEO technique, especially when used in conjunction with other SEO measures.Here at SEO.co.uk we write well-planned, carefully structured, targeted SEO articles for our clients. We research the most suitable portals to house the articles; ensuring website’s search engine rankings are boosted. You can rely on us to help you establish and consolidate your company’s web presence.