When you’re operating a small business, it can be hard to know how to edge your way into the more complex aspects of search engine optimisation. The options available can be daunting. It helps to get in contact with an SEO company, and you can talk to our experts at SEO Consult, but it also helps to break things down into easy steps. Here’s a start for social media.
A lot of small business owners are daunted by social media networks. If you’re not already engaged in a network, it can take a lot of hard work to find out how people interact, and even whether your target market is there. To make it easier for yourself, break your approach down into smaller steps.This is a three-step plan:
1. Start out by listening to your target users. Perform a Google search on your keywords, and tap into the blogs, tweets, reviews and other social mentions of your industry. This will give you an idea not only of where your target market meets, but also what they think.
2. Dip a toe in the social pool. Once you have an idea of the social network to approach, start your campaign. Concentrate on engaging users, and you won’t go far wrong.
3. Bring it back home. An important step is to bring social media activity back to your site. Once you’ve developed some relationships on social media networks, start bringing customers back with special offers, prompts to review and referral programs.
An important note for social media is not to begin unless you can commit. Starting a half-hearted campaign is one sure way to ensure your failure. Be aware that social media optimisation requires time, and it can be a good idea to talk to your SEO consultant about social media services.