We’ve put together a list of 22 brief tips that will help you get the most from the web by leading you toward SEO perfection. We think they’re all things you’d hear from search engine optimisation specialists if you decided to really get the most out of the Internet with website optimisation. Read on towards a brighter future.
1.Have a Site Map
This is a good way of increasing the number of keyword-rich links on your site and making it more user-friendly at the same time.
2.First Page Faux Pas?
If your first page has to be filled with flash or splash, make sure you include some text for search engines to see as well.
3.Have Good Content
It stands to reason that good content brings people back to your site. Search engines have ways of determining how good your site is.
4.Make it Unique
As well as making your content good, make it unique. Search engines like to see it.
5.Have Fresh Content
Spider programs sent by search engines like to see fresh content on your site, in fact they need to. Think about adding a blog as a convenient, effective and useful way of introducing it.
6.Expect to Work on Your Site’s SEO Daily
It’s not a one-stop shop. The process needs to be ongoing, as any good search engine optimisation company will tell you.
7.Don’t Get Obsessed With Page Rank
The quality of sites linking to yours can be more important. Get a free search engine optimization analysis to find out what exactly you need.
8.Link Within Your Site Using Keywords
Avoid links that simply tell the user to ‘click here’. Links on your pages to a homepage or other pages on your site are a very important part of onpage SEO and you should use keywords when you can.
9.Where Are The Links?
Remember that important links to your site can be found in e-mail communications and electronic magazines.
10.The Best Links in Life are Free
Links you pay for aren’t that much good. They might earn you a few clicks but nothing more. Avoid obviously sponsored links where possible.
11.Give People Something to Talk About
Attracting links, or ‘linkbaiting’ can simply amount to good practise when it comes to website optimization.
12.Look for Educational Websites That Might Want to Link to You
You could consider sponsoring one in this instance because search engines respect links from .edu domains when it comes to ranking your site.
13.Avoid Broken Links and Other Clutter
Keep your site clean if you want users and search engines alike to appreciate what you have in it.
14.Be Generous With Links
Link out as you’d hoped to be linked to is the golden rule that brings results.
Check that you’re not on a server shared with someone with a bad record, it can reflect on you. Make sure if you don’t want to lose out unnecessarily.
16.Unique Keyword Tag
Have a unique and keyword focussed tag as the title for every page on your site. Pay attention to anchor text and remember that search engines take note of the words preceding and following your keywords too.
17.Don’t Overuse Keywords
There really is such a thing as going overboard with keywords as search engines penalise overuse and it doesn’t make for great content. Don’t try to optimise the page for too many keywords at once.
18.Frames Are Not Your Friends
If you’re tempted to use frames on your page, remember that they could well get in the way of search engines seeing your site effectively.
Don’t forget that although Flash can look good and achieve the visual effects you want, it might not help your site to success. Spider programs look for text, and if you’re hiding it within Flash you’re losing out in SEO terms.
20.Avoid Java Script
Use text that will be recognised by the spider programs sent by search engines to investigate your site.
21.No Spam Behaviour
Be aware of things that make you look like a spammer, such as blocking domain ownership when you register. You must do the right things and also be seen to do the right things.
22.Make Sure You Know Where Your Business is Going
SEO should optimise your business strategy; it’s not enough to make you successful in and of itself.
With these tips in mind you’re on your way to optimising results.