If you’re running a business which is based mainly on customers and getting more customers for the company, you need to ensure that exchanges between customers and the business can be dealt with effectively. After all the advertising and making sure that the business can attract customers, one of the things that builds a good reputation is satisfied customers and people who are very happy with their experiences. Here are some simple tips which you can use in order to keep your customers happy and returning to your company.
1. Always try to please them
As the old saying goes, “the customer is always right”. If you want to keep customers returning to your business and spending more money, you can’t afford to retain your pride and have an argument with them. Sometimes, the best thing to do is to swallow your pride and realise that customers won’t come back ever again if you make them feel like they’re in the wrong. Apart from keeping away from any disputes, always make sure you do whatever you can to keep them happy, even if it includes going out of your way a bit.
2. Make it easy for them to contact you
You might lose potential customers if they have enquiries and there’s no easy way of contacting you, so always make it very clear how you can be contacted, especially if you’re running an online business or you don’t have a shop that people can simply drop into. While emails are great in the modern day, remember that not everybody has internet access, so make sure you have a telephone number (preferably a free one) and also an address which they can mail letters to. You can find out about business mailrooms online if you don’t have an address to which they can send letters and enquiries.
3. Deal effectively with complaints
If you want to keep your customers, make sure you deal very effectively with complaints. This might include giving them free products, money-off vouchers or other discounts, as well as resolving the problem. Always keep calm and have an open mind, and do whatever it takes to keep the customers happy again.
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