Creating Your Corporate Identity

Creating a corporate identity is extremely important for any business. Whether this is through a specific set of colours, a logo design or even simply a picture that is very much related to you, being able to spot a company by such simple things is what helps one company rise above another.

Recognition can be far more important than price or quality, and so long as you don’t get recognised for negative reasons, your name being known is going to be the first step to becoming a success. It is therefore hugely important to make sure that you focus very carefully on that identity.

Coming up with designs that create positive associations is a very important aspect of this, and trying to create something that is simple and striking will be far more effective than trying to offer up something convoluted which will in all likeliness simply end up confusing. However, simple doesn’t mean easy and creating something simple that still looks good can be far harder than creating something far more complicated.

This is where graphic design companies may well come in useful, being able to offer you suggestions of how you might be able to encapsulate your entire company into one easy logo or graphic.It is important to remember that you will want this branding to be seen on everything you do from your display stands and display boards through to your promotional literature, so having something that will be versatile is a must.

Which brings us to the second part of creating that identity – promoting it. Simply having the right identity is no use if no one sees it, so make sure that you take those well designed display stands and display boards to as many exhibitions as possible and promote as much as your budget will allow.