The event landscape is, like everything, changing rapidly as new technologies gain in popularity. It’s vital that any event company keeps up to date with digital development to avoid being left behind.
So, how have new developments impacted on corporate events? It all starts with the promotion of the event itself. Previously, promotion typically took place on a company’s website, in company literature and via email campaigns. While all this is still relevant, an event company London now has the opportunity to use social media to gain exposure for the event. Twitter is a great way to advertise an upcoming conference especially if a catchy hash tag encourages retweets and gets delegates participating in the event long before it’s actually here.
An event company London should also be aware of the massive increase in the use of interactive technology throughout a conference. Listening to speeches all day long can, dare we say it, become a little boring. Add in a voting element where delegates use handsets to cast votes which are then displayed on screen instantly adds an entertaining yet informative element. Encourage questions to be submitted via Twitter and you’ll find a far better response than expecting delegates to speak up in front of hundreds of other people. Technology also makes it easier to collects delegate’s details and thoughts. Exhibitions can run competitions, collecting delegate’s information from a barcode on their badge and event feedback can be sourced via technology rather than old fashioned forms.
Digital installations are also something for an event company London to think about. For large scale exhibitions, companies need something to instantly grab delegates’ attention. Forget a table with brochures and leaflets scattered on it; instead think about interactive displays, digital games and photo booths which send your image straight to your Facebook account. If event management London is not to be left behind it needs to fully embrace the technology revolution…and fast.
For a digitally up to date company visit electrapop.com. With the technical knowhow, they can make sure digital enhancements are woven into every part of your conference set up.
Event company London by electrapop.com. We are a London based event management company with experience in organising a variety of events from elegant weddings to large scale corporate events. Wherever you are in the UK, whether you’re in Greater London or beyond, make sure you choose Electrapop for all of your event management needs. Visit their website today if you’re looking for Event management London.