The sphere of search is always in motion. If a consultancy has aspirations to provide an effective service to its clients it must have the capacity to keep monitoring the sector closely. It is not acceptable for professional SEO services to let their guard down for an instant. Furthermore, items of news have to be looked at from a diversity of different angles. Campaigns can only be adjusted properly if research is done thoroughly.
It might have been thought that the launch and development of Google+ would have been enough major activity for the search engine. After all, the successive Panda updates had already rammed home the importance of high grade content and the foray into social networking was a bold move. However, Google’s acquisition of Motorola Mobility has underlined the company’s determination to compete aggressively on all fronts.
Consultants always have to weigh up the meanings and implications of moves in the sector of search. Google’s move was not simply the purchase of a major handset manufacturer. It was arguably an indicator of the fact that many at Google believe the future will be mobile. Google may have been attracted by the patents which the manufacturer possessed and it might have been trying to shore up its position in a competitive environment, but the potential importance of mobile search has been highlighted once again.
When it comes to any significant deals in the world of search, experts will interpret the facts in their own distinctive fashion. Some commentators have contended that Google has made a mistake. They portray the move as a defensive one which expands the workforce too much and which takes the giant outside its area of expertise.
Other commentators believe that it is an act that might attract disapproval from legislative bodies on the basis that it could be viewed as breaching anti-trust legislation. Only time will tell, but it could well be that the most sceptical comments may not be validated by events.
It is highly unlikely that Google would take such a big step without thinking through the most obvious implications with care. It might prove that acquiring Motorola Mobility does not boost their profits massively at first, but its executives believe that there is a natural fit between the companies. Nor can it be assumed that anti-competition law will come into play. Furthermore, research does indicate that the tide is turning towards mobile search. For those involved in optimisation services, the central point is to keep watching closely.
In a diversity of economic sectors, sites often have to be geared up for mobile search. Readability and usability are of considerable importance. For firms that provide services and products on a local basis, their sites frequently have to accommodate the needs of those who search using mobile devices.
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