With its roots in the musical innovation of pioneering Jamaican –American turntabulists in the Bronx, New York City in the 1970s, Hip-Hop music spread across the city , was embraced by graffiti artists and break dancers , soon spread across the five boroughs , the entire United States and around the world. Today, Hip-Hop is the most popular genre of music worldwide and crosses every type of social, national and political divide. More than a musical genre, Hip-Hop has become a cultural lifestyle movement which includes art, dance, urban clothing, and urban fashion. In the United Kingdom, popular Hip-Hop clothing brands such as Phat Farm, Akademiks, Coogi, Ecko and Fubu have always been sought after, but were previously only available to buy as expensive imports. With the sustained dominance of Hip-Hop culture amongst the youth of the United Kingdom, fans of the lifestyle began to demand the types of clothing worn regularly by their musical heroes and heroines. Nowadays, many online sites allow for the purchase of urban clothing and urban fashion for males and females alike. As British high street brands belatedly caught on to the trends, they tried to capitalise by reproducing the styling of top brands from cross the Atlantic and elsewhere. Hip-Hop is a do-it –yourself culture, and many of the signature looks were originally created by the customisation of inexpensive work wear and sports clothes, with a focus on brand names emerging later as commercialisation took hold. Whatever urban brand you prefer, and whichever way you prefer to customise a look in order to make it unique, favourite famous brands are now available on man web sites in the United Kingdom. Look at different sites online in order to see which carry your favourite brands and which offer the best prices and delivery rates and before you know it, you can be rocking your hip hop look in your local hood, looking so fresh and so clean!