The nitty gritty of local SEO: 3 tips

So, you’ve researched your topic well, and you think you know local SEO. For real results, local search engine optimisation requires a thorough knowledge of the smaller things, the real nitty gritty of what attracts attention with regional search. Here are three of the things you might have overlooked in your campaign:

*Listing in a directory isn’t enough – you need to find the right category. Some site owners think that ‘more is more’ with directory listings. You’ll find local dog kennels who list themselves in pet supplies, veterinarian clinics and beauty salons. This kind of desperate grasp for attention is understandable, but far from wise. Listing yourself in multiple categories can have an effect reverse to that intended, in that it can confuse the search engines about the true nature of your business. Concentrate your efforts for better results.

*Get it right across the board. Another major mistake site owners make with regional SEO is that they dabble when they have time.Again,this is understandable.A small, local business owner doesn’t have the time to concentrate on an SEO campaign. This can,however,lead to mistakes,particularly in the way your information is presented.For best results,your business information needs to be consistent.Work out a form for how you’re going to present your information, write it down, and stick to it.

*Don’t ignore mainstream SEO. With such a sharp focus on local search, local search engine optimisation can occasionally overlook the obvious. Mainstream SEO techniques can be really helpful for a local SEO campaign. Just because local search has a restricted focus doesn’t mean that local SEO services can’t be of help. You can talk to regional link building agency about regional SEO tactics. You may be surprised at what you’ve overlooked.