Every business and enterprise on the web these days knows the importance of search engine optimisation. But how much does the average person really know about how it works? An astute businessperson might well employ the services of a search engine optimization company to achieve results.
Even if this is the case and most of the work has been delegated to search engine optimization experts,it still pays to know what SEO is all about,and since SEO falls into two main brackets,those of on and off page SEO,it pays for everyone with an interest in successful internet activity to know the differences.For this purpose we’ve put together a list of the 5 main things you need to know about on and off-page SEO.So what are some things you ought to know?
What’s the Difference?
On and off page SEO are terms that you’ll see a lot when you read about the subject, and probably when you research a reputable team of search engine optimization specialists to help you get the most from your site. While the difference between the two terms may seem obvious at first, it is in fact quite complicated and worth a short explanation here. On-page SEO is concerned with page content and the way in which a website’s structured, for example the way a user is directed to navigate it. Off page optimisation deals more with the relationship of the site with other sites. Both on-page and off-page SEO are concerned with maximising the ranking of a page on search engine results as this will, of course, lead to more people viewing the site.
What Are Some Techniques Specific to the Two Kinds of SEO?
Well, on-page optimisation techniques are concerned with, among other factors, text content, title tags, Meta tags, text decoration and headlines, title attributes, map pages etc. The focus of off-page SEO falls heavily on link building. This link building concerns direct exchanges with other sites, submissions to directories, articles, press releases etc.
What Are Some Ways of Balancing On-page and Off-page SEO?
You might ask why there’s a need to balance on page and off-page SEO methods, since it’s the site with the most links that ultimately wins in terms of ranking. Having good on-page SEO generally means having good content on a page. This in turn means that when people are directed to the page they will find a site that’s worth looking at. After all, what’s the point in getting thousands of hits on a page if the page itself is not up to scratch? We all know what it’s like to be directed to a disappointing page, and how fast we are inclined to move elsewhere on the web.
So while on-page SEO is extremely important for a good site, one that you can be proud of, you might ask how much time should be spent on it in relation to off-page SEO. Some experts suggest that 80% of your time ought to be spent on marketing your site through earning links etc, and the rest on introducing new content and maintaining a good quality site through ensuring there are no broken links or irrelevant content etc. Since this balance seems daunting to those who have little time, a popular option is to use a specialised SEO Company to take away the pressure and ensure good results.
What Are the Differences between So-called ‘White Hat’ And ‘Black Hat’ Methods of SEO?
Simply put, the difference between these two terms for methods of optimising search engine ranking comes down to good and bad. ‘White hat’ methods do not break any rules. ‘Black hat’ techniques on the other hand use unscrupulous and devious methods of improving search engine rank. ‘Black hat’ methods to be avoided include ‘cloaking’ which can get a user into a lot of trouble on the web. When seeking a team of search engine optimisation specialists to help you, remember to be aware that they have a reputation for being ‘white hat’.
Both on Page and Off Page SEO Are Ongoing Concerns
Even if you have a well established website with a good deal of traffic and a high Internet ranking, it’s important to maintain on page and off page SEO to remain successful in the ever expanding world of the Internet.
Professional SEO services can advise you further on all these things. We hope you’ve found our 5 points useful.