After a certain amount of time any form of internet marketing needs to be reviewed and this is also true of your PPC campaigns. A review will highlight whether your pay per click advertising is achieving the performance levels you require. At the start of an audit your own PPC ads and those of your rivals should be reviewed but once you know what performs ands what doesn’t how can you use that information? Here are some ways you can improve your PPC ad writing:
Assess your PPC account Build in some time to assess the account as a whole. Try out some new techniques. For example if you tend to make statements in the headlines then opt for questions for a change. Always bear in mind what makes a customer buy one of your products when writing an ad for it. Consider what makes you stand out compared to your rivals and look at things through your customer’s eyes.
Be driven by benefits The text should always be benefit driven and cover factors such as quality, customer service and range. These types of points are important to customers when buying. Use several benefits where you can but don’t overload your ad text. You need to find that balance.
Attention grabbing headlines Headlines are there to attract the attention. Think about what makes you look twice when viewing an ad on TV or on a billboard. Translate that into your PPC ads and always reinforce why the product is the best.
Use a call-to-action Customers need you to point out what you want them to do. Direct them to request information, download a handbook or look at a product.Make sure they know what to expect on the landing page.At www.clickconsult.com we provide pay per click management and expert guidance on all aspects of PPC campaigning.