You’re probably very familiar with social media marketing strategies, even if you don’t know them. Social networking sites like Facebook and microblogging sites like Twitter are at the cutting edge of our changing society, and as the community they serve gets bigger, so do opportunities to use them to promote your products and services.
It’s difficult to underestimate the potential for sites like these to benefit your business, and any reputable search engine optimization agency will tell you that you need to be making the most of SMM if you want to get good search engine ranking and all-important hits on your site. Indeed, most agencies now offer specialist social media optimization services. In case you’re in any doubt about the potential, we’ve compiled a list of 7 tips that will show you how you can work wonders and make the most of SMM.
1. Create a Community Around Your Service or Product
Why limit your contact with clients and customers to mere business transactions? Think about people enjoying what you provide and then think of ways you can maximize that to gain exposure. People love to feel like they are part of a group, and if you can generate a club-type atmosphere where people who use your service share in the experience then you’ll generate new business and keep existing customers loyal. The possibilities for expansion and growth are endless if you use your imagination. The stage is already set.
2. Capitalise on The Opportunity to Build Closer Ties Too Your Customers
Using social media sites gives you the opportunity to build real relationships with your clients and customers. It gives you the opportunity to present a real voice, face, and personality to a wide audience. You can use the opportunity to engender trust and transparency. You can leave yourself open to ideas and also to questions. You can show your appreciation for loyalty. You can even get involved in what interests them. Making the most of these opportunities will benefit your business in countless ways.
3. Use Social Media for Customer Service
The beauty of social media is that it’s instantly accessible and fast. Why not use it to replace or augment your existing customer service? Complaints and positive feedback can be made public to increase transparency, and you’ll probably find that your good name and reputation grow rapidly. Care about your image.
4. Make the Most of Social Media Platforms for Discussion
As anyone in marketing knows, being talked about is the key to success. By encouraging people to talk about your product or service, and engaging in discussions yourself, you’ll be promoting and publicizing yourself in full view of more potential clients than you can imagine. Word of mouth will help you to expand and succeed.
5. Inject Some Fun and Improve Your Image
If you have the right attitude when it comes to content and it’s fun, people will like what you post and share it with others. It’s important to give them a good reason to do this if you want to make the most of social media. Let your imagination run wild and don’t be chained to the same techniques you’ve always used to promote your product. The web is full of ideas and you can see what works for others.
6. Get to Know Your Market and Showcase New Ideas
When thinking about which directions to take in terms of social media, be guided by your audience. If you take the time to get to know them you’ll learn what they like and what they don’t. And if you’ve taken our advice from point number 4, you’ll be receiving lots of ideas from the public regarding directions your company could take to better serve its clients. Why pay for market research or spend a lot of effort on figuring out what the public wants when they can tell you themselves?
7. Take Advantage of the Fact That it’s Cheap and Reaches a Vast Audience
Make the most of it while it lasts. As social media sites start out and flourish quickly, there are unprecedented opportunities for social media optimization. Stay ahead by keeping up to date with the latest Internet trends, and remember that you’re only limited by your imagination in a world where social networking sites like Facebook have over 400 million users. We don’t imagine that you will need any more convincing about the benefits of using social media.