Many search engine optimisation specialists offer diverse services in these changing times. As well as helping with on and off page optimisation, they’ll also guide you through the ins and outs of SMO. This is a term that may be unfamiliar to new users. Indeed, even seasoned users of the web with established links and traffic are often unaware of the possibilities for expansion and increasing profitability through social media optimization.
So what do you already know about this important aspect of Internet exposure? Just what is SMO? It is a very powerful tool when it comes to SEO. There are now companies that specialise in this one area of SEO. In essence, social media optimisation is similar to mobile marketing, in that the approach used is essentially one-to-one.
Usually, a link is placed on a social media site in a place where you can reasonably expect a healthy amount of traffic and where it will attract users. The chances of attracting users is increased when you employ ‘linkability’ – a term used to refer to the activities of paying close attention to content and the use of microblogging and macroblogging techniques (Twitter is microblogging). In other words, what should be created is ‘linkbait’. And what, you might ask, is ‘linkbait’? Basically, it covers a wide range of strategies by which links to a site are generated, and it doesn’t necessarily have good connotations.
A lot of SPAM is posted as ‘linkbait’ and for this reason, we need to remind ourselves of the importance of having good quality material on our websites. Creating good content for your site so that visitors are attracted to it and you achieve good ratings and the success that it brings is not the same as bringing a user to your site for them to find an article that’s an unintelligible jumble of keywords. We need, therefore, to have the right attitude when it comes to ‘linkbait’, if we are to use social media to optimise our sites.
Another thing to consider is the extent to which you as a company or provider rely on inbound links. Try to remember that there are other ways to generate traffic. Use tabs to sites you have links to and embed them on your own. Make sure they’re visible to browsers and remember that link building works in both directions. Invite visitors to tag your site if you don’t want to remain hidden away in a dark corner of the web. If you have a WordPress blog, be sure to introduce their Sociable plug in – it’s one of the best SEO tools available.
Diversification of content is important too. Remember that people browse the Internet in much the same way as they do shop fronts.They might be in the market for something specific, but it’s just as likely that they’re browsing and open to new ideas.Diversify in order to cast a wider net.There are many ways of using social media and SEO techniques to assist your online marketing, but by far the best way is to employ the services of a reputable search engine optimization agency.For your interest,we’ve compiled a list of five tips you’re likely to become familiar with as you employ social media on your road to success.
1.Create worthwhile links that will encourage people to respond. In essence, this means that you should never forget what it’s like to be on the other side of the marketing equation, and that quality is always important. Stay relevant to your market to stay ahead.
2.Decide which sites are most useful and add links to them. The Internet is changing all the time, and so are trends within it. To stay on the ball you need to keep up with the times and run with leaders.
3.Avoid spamming. It’s never good for your site so don’t be tempted. And anyway, most of the hip new sites are wise to ‘black hat’ methods and will not put up with them. Honesty is the best policy.
So remember that when we’re talking about methods associated with social media optimisation we’re talking about keeping up with trends on the Internet. Make sure your site has a Facebook page and keep it updated. Keep updating your website and read online about the latest techniques for improving your search engine ranking and above all, give yourself the time to put quality content on your site by employing SEO professionals.