Selling food successfully is a form of art that many marketing and advertising companies work hard to achieve. Making the food appear as tantalising as possible is often the job for a specialised food photographer.
Food photography appears in many walks of life. TV adverts, billboards, magazine spreads and of course restaurant menus all need images that showcase food in its best possible light. Good food photography will instantly make the viewer’s taste buds tingle by making the food look as attractive and appetising as possible. With the end result hopefully making them rush out to buy the food in question!
Various techniques are utilised in professional food photography but a crucial part of the process is getting the lighting just right so the cuisine looks fresh, bright and ready to eat. This is a real skill and photographers will spend however long it takes to get it perfect. The right background is also important. It mustn’t distract from the food but must incorporate the same style and enhance the meal’s appearance. A traditional cake may sit very well with a rustic background whereas a cordon bleu meal would whet anyone’s appetite by sitting on a modern black slate.
Without many people realising, there’s a whole host of preparation techniques used in food photography. Cool air nebulizers are used to make us believe steam is coming from a scrumptious hot meal. Food, especially fruit and vegetables, is often sprayed with water to create a ripe and fresh appearance while browning agents give cooked meats a moist and tender appearance. And don’t forget beverages. They too must look their absolute best with the aim of making the viewer want to reach for the drink that very second. During food photography, water is often added so that light filters better through the beverage making it photograph particularly well.
With years of experience in making food and drink look just perfect, stephenconroy.com knows all the trade tricks and then some. Based in London he has worked with big named brands and uses his creative talents to create images that will make any mouth water.
food photography by stephenconroy.com. Visit their website today if you’re looking for food photographer.