Translations can be tricky things. Deeper meanings can easily be lost, subtleties overlooked and subtext completely obliterated. However, in business, rather than things just having the potential to be lost, there is also a great potential for things to be found too. Such as new clients, for one.
The problem with certain language translation is that those doing the translating are not thinking about the bigger picture. Inexperienced language translators will probably look to make a literal translation, forgetting that cultural differences can play a very important part in how clear a point is put across.
There is also a big difference between language translators who look to translate fiction and those who translate fact. Those translating fiction will need to create sub text, whilst those who are translating for businesses need to illiminate such ambiguities and instead look to make documents as clear to the intended audience as possible.
In turn, language translation can help you not only communicate more effectively to those with another first language, but also advertise to them. Making sure that you have the tools at your disposal to be as inclusive as possible to not just those in other countries, but the diverse range of people in our own is extremely important if you want your company to thrive as much as possible.
So if you are looking to make the most of the vast potential that the business world has to offer, you may well just find that the best way to do that is with the right translation. Make sure when you are looking for a company to do such translations that they have the skills and expertise at hand to not only understand you and the people you need to reach, but also the industry itself. If you can manage that, the rest will be easy.